When some friends scheduled a Happy Hour at the Coors-owned Blue Moon Brewing Company taproom in RINO I tried to keep an open mind, but unfortunately the experience confirmed my worst fears and in some areas lowered the bar to surprising depths. On the positive side the exquisite space shows what Coors-level money can buy. On the downside the beers were generally bland and the service was abysmal. Given that Great Divide Barrel Bar, Mockery Brewing, and numerous other RINO breweries are a short walk away, if you come to this area for craft beer you can do much, much better.
BEER LINEUP: Blue Moon offers a range of styles, including a number of barrel-aged options. However our group’s consensus was that most of the beers were washed-out versions of their advertised style. The only exceptions were a few of the barrel-aged and high gravity brews that exhibited some sparks of taste.
ATMOSPHERE: Trendy-industrial. The indoor and outdoor spaces were definitely the high point of the visit. Blue Moon offers a spacious patio along with a modern-industrial take on a brewery space. Like many taprooms there are lots of hard surfaces, which are offset with colorful, quirky décor. The circular central bar looks like it could have great service potential and the taproom has a full kitchen (see service below). The patrons looked to be an upscale mixture of tourists, business people, and families.
SERVICE: Truly awful. When table service proved rarer than Haley’s comet, a trip to the bar was met with workers who shuffled past waiting patrons in a seemingly zombified state. Even getting their attention didn’t generate much reaction as they very slowly got around to providing service. The server who eventually cruised by the table compounded the disappointment with a scolding for those thirsty few who had the nerve to walk to the bar, then proceeded to ignore half the table, and delivered the requested beers at a snail’s pace.
NEIGHBORHOOD: Blue Moon occupies the fast-developing Brighton Boulevard portion of RINO. While street work currently causes some headaches in getting around, once complete the area will no doubt have a long-overdue facelift with even more convenient access. The surrounding area offers only a few retail business today but with the development slowly creeping out from downtown it will no doubt pop in the near future. In addition to some street parking, Blue Moon offers a decent-sized lot as well.